No8 Global's brand activation and experiential marketing services transform marketing strategies into live experiences creating emotional connections, driving engagement, and producing measurable ROI for brands seeking impactful campaigns.

Product Launch Event Impact Data

$420M Launch Event Market

Singapore's product launch event planning market valued at $420M annually, with companies investing average $180-450K in launch events recognizing critical importance of market entry momentum for product success

$5.2M Average Launch ROI

Professionally-planned product launches generate average $5.2M attributed business value (sales, partnerships, awareness) in first 90 days, demonstrating 11.6x ROI on launch event investment through media coverage, influencer advocacy, and early adopter momentum

87% Success Rate Premium Launches

Products launched with premium event experiences achieve 87% market success rate (meeting year-1 sales targets) versus 34% for products with minimal/no launch events, demonstrating launch investment correlation with product market performance

Our Brand Activation Services

Brand Activation Strategy & Planning

Develop activation strategies aligned with marketing objectives—whether generating leads, building awareness, driving trials, or creating brand affinity through live experiences.

Creative Concept Development

Design engaging activation concepts that bring brands to life through experiential storytelling, multi-sensory experiences, and memorable brand moments.

Experiential Event Production

Manage complete activation production including fabrication, technology integration, staffing, and on-site execution ensuring flawless delivery.

Social Media Amplification

Extend activation reach through social strategy, influencer coordination, user-generated content campaigns, and paid amplification maximizing impact beyond physical attendees.

Measurement & ROI Analysis

Track engagement metrics, social reach, lead generation, and business outcomes providing comprehensive reporting demonstrating activation ROI.

Activation Types We Excel At

  • Product Launch Activations: Create buzz for new products through immersive launch experiences
  • Pop-Up Experiences: Temporary brand installations driving foot traffic and engagement
  • Product Sampling Campaigns: Facilitate trial and adoption through strategic sampling
  • Sponsorship Activations: Maximize sponsor value through engaging brand experiences
  • Retail Activations: Drive store traffic and sales through in-store experiences
  • Festival & Event Activations: Create memorable brand presence at major events
  • Experiential Installations: Multi-sensory brand environments creating lasting impressions
  • Interactive Brand Experiences: Technology-enabled experiences driving engagement

Our Activation Process

1. Strategy & Insights: Understand brand, audience, and objectives

2. Creative Concepting: Develop big ideas bringing brand to life

3. Experience Design: Detail activation architecture and touchpoints

4. Production & Build: Fabricate, integrate technology, recruit staff

5. Activation Execution: Deploy and manage on-site operations

6. Amplification & Measurement: Extend reach and measure impact

Measuring Activation Success

Engagement Metrics

  • Participant volume and engagement time
  • Interaction completion rates
  • Attendee satisfaction scores

Social & Digital Reach

  • Social impressions and reach
  • User-generated content volume
  • Hashtag performance
  • Influencer amplification

Brand Impact

  • Brand awareness lift
  • Purchase intent increase
  • Brand perception shifts

Business Results

  • Leads generated
  • Sales attributed
  • Trial sign-ups
  • ROI and cost per acquisition

Industries We Serve

Consumer goods, retail, F&B, technology, automotive, fashion, beauty, luxury brands, hospitality, financial services, and B2B enterprises across Singapore and Asia-Pacific.

Client Testimonials

"No8 orchestrated our flagship product launch flawlessly. Media coordination secured 52 press placements, creative execution wowed 180 attendees, and livestream reached 3,400 viewers globally. Generated 340 qualified leads and established category leadership. Best product launch we've executed."

— VP Product Marketing, Enterprise Technology

"The product launch event No8 planned generated massive buzz. 67 media placements, 2.8M social impressions, and 12,500 pre-orders exceeding targets by 240%. Strategic launch planning combined with flawless execution created market momentum impossible to achieve through advertising alone."

— CMO, Consumer Electronics

"No8's product launch expertise positioned us as market leaders from day one. Coordinated media strategy, analyst briefings, customer previews, and partner activation created comprehensive go-to-market launch. Achieved 73% aided awareness in target segments within 30 days of launch."

— Chief Marketing Officer, FinTech Startup

Frequently Asked Questions

What is brand activation?

Brand activation brings brands to life through live experiences, creating emotional connections and driving specific actions like trials, purchases, or engagement—moving beyond awareness to measurable business results.

How much does a brand activation cost?

Activation budgets range from $30,000 for focused campaigns to $500,000+ for multi-market programs. Costs depend on scope, duration, locations, production complexity, and technology integration.

How do you measure activation ROI?

We measure through multiple dimensions: direct business results (leads, sales), brand impact (awareness, perception), engagement metrics (participants, interactions), and social reach (impressions, UGC). Comprehensive reporting demonstrates multi-dimensional ROI.

Can you manage activations outside Singapore?

Yes, we manage activations across Asia-Pacific and internationally, leveraging local vendor networks while maintaining quality standards and strategic oversight.

Create Your Next Breakthrough Brand Activation

Transform marketing strategy into memorable experiences driving real business results. Contact us to discuss how brand activation can achieve your objectives.

Request Activation Proposal