No8 Global's brand activation and experiential marketing services transform marketing strategies into live experiences creating emotional connections, driving engagement, and producing measurable ROI for brands seeking impactful campaigns.

PR Event & Media Coverage Data

$290M PR Event Market

Singapore's PR event management and media launch services market valued at $290M annually, serving corporate communications, crisis management, announcement events, and press relations requiring media coordination expertise

$1.8M Earned Media Value

Average PR event generates $1.8M earned media value (equivalent advertising cost) through press coverage, analyst mentions, and media amplification—representing 12.4x ROI on typical PR event investment of $145K

54 Media Placements Average

Well-executed media launch events generate average 54 press placements (articles, broadcasts, analyst mentions) with 91% positive sentiment, creating sustained media momentum impossible to achieve through press releases alone (PR Measurement Research 2024)

Our Brand Activation Services

Brand Activation Strategy & Planning

Develop activation strategies aligned with marketing objectives—whether generating leads, building awareness, driving trials, or creating brand affinity through live experiences.

Creative Concept Development

Design engaging activation concepts that bring brands to life through experiential storytelling, multi-sensory experiences, and memorable brand moments.

Experiential Event Production

Manage complete activation production including fabrication, technology integration, staffing, and on-site execution ensuring flawless delivery.

Social Media Amplification

Extend activation reach through social strategy, influencer coordination, user-generated content campaigns, and paid amplification maximizing impact beyond physical attendees.

Measurement & ROI Analysis

Track engagement metrics, social reach, lead generation, and business outcomes providing comprehensive reporting demonstrating activation ROI.

Activation Types We Excel At

  • Product Launch Activations: Create buzz for new products through immersive launch experiences
  • Pop-Up Experiences: Temporary brand installations driving foot traffic and engagement
  • Product Sampling Campaigns: Facilitate trial and adoption through strategic sampling
  • Sponsorship Activations: Maximize sponsor value through engaging brand experiences
  • Retail Activations: Drive store traffic and sales through in-store experiences
  • Festival & Event Activations: Create memorable brand presence at major events
  • Experiential Installations: Multi-sensory brand environments creating lasting impressions
  • Interactive Brand Experiences: Technology-enabled experiences driving engagement

Our Activation Process

1. Strategy & Insights: Understand brand, audience, and objectives

2. Creative Concepting: Develop big ideas bringing brand to life

3. Experience Design: Detail activation architecture and touchpoints

4. Production & Build: Fabricate, integrate technology, recruit staff

5. Activation Execution: Deploy and manage on-site operations

6. Amplification & Measurement: Extend reach and measure impact

Measuring Activation Success

Engagement Metrics

  • Participant volume and engagement time
  • Interaction completion rates
  • Attendee satisfaction scores

Social & Digital Reach

  • Social impressions and reach
  • User-generated content volume
  • Hashtag performance
  • Influencer amplification

Brand Impact

  • Brand awareness lift
  • Purchase intent increase
  • Brand perception shifts

Business Results

  • Leads generated
  • Sales attributed
  • Trial sign-ups
  • ROI and cost per acquisition

Industries We Serve

Consumer goods, retail, F&B, technology, automotive, fashion, beauty, luxury brands, hospitality, financial services, and B2B enterprises across Singapore and Asia-Pacific.

Client Testimonials

"No8's PR event management secured 45 media placements including Wall Street Journal, TechCrunch, and Forbes valued at $1.2M earned media. Media coordination, press kit development, and one-on-one briefing facilitation demonstrated deep PR expertise. Exceptional media event partners."

— VP Communications, Public Technology Company

"The media launch event generated 67 press articles, 28 analyst mentions, and positioned us as category leader. No8's media relationships, event execution, and strategic messaging created comprehensive coverage impossible to buy through advertising. PR event management that drives real business impact."

— Head of PR, Consumer Brand

"No8 coordinated our most successful media event—32 journalists attended, 89% published coverage, and messaging consistency across all placements reinforced our market positioning. Their PR expertise combined with flawless event execution created ideal conditions for positive media coverage."

— Director of Corporate Communications, Financial Services

Frequently Asked Questions

What is brand activation?

Brand activation brings brands to life through live experiences, creating emotional connections and driving specific actions like trials, purchases, or engagement—moving beyond awareness to measurable business results.

How much does a brand activation cost?

Activation budgets range from $30,000 for focused campaigns to $500,000+ for multi-market programs. Costs depend on scope, duration, locations, production complexity, and technology integration.

How do you measure activation ROI?

We measure through multiple dimensions: direct business results (leads, sales), brand impact (awareness, perception), engagement metrics (participants, interactions), and social reach (impressions, UGC). Comprehensive reporting demonstrates multi-dimensional ROI.

Can you manage activations outside Singapore?

Yes, we manage activations across Asia-Pacific and internationally, leveraging local vendor networks while maintaining quality standards and strategic oversight.

Create Your Next Breakthrough Brand Activation

Transform marketing strategy into memorable experiences driving real business results. Contact us to discuss how brand activation can achieve your objectives.

Request Activation Proposal